PUBLIC RELATIONS AND THEIR ROLE IN CREATING A COMPANY IMAGE

Cristina Dima (), Gabriel Nastase and Carmen Georgiana Badea ()
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Cristina Dima: Bucharest University of Economic Studies, Romania
Gabriel Nastase: Bucharest University of Economic Studies, Romania
Carmen Georgiana Badea: Bucharest University of Economic Studies, Romania

Proceedings of Administration and Public Management International Conference, 2018, vol. 14, issue 1, 197-201

Abstract: Currently, market conditions are becoming more and more competitive, and organizations can only survive through a top-level activity. Current studies have highlighted that the key factor in the success of an organization is the knowledge and satisfaction of consumers targeted by a higher supply, and public relations is that function of society, responsible for defining the target consumers and the best ways to meet their needs, exigencies and wishes at a competitive and profitable level for both the consumer and the manufacturing company. The present paper attempts to pronounce on the interaction of two complex elements: the image of a company and public relations, highlighting the deep links between them.

Keywords: public relations; comany; resources; competitiveness. (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:rom:compca:v:14:y:2018:i:1:p:197-201

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