STRATEGIES ON OPTIMIZING THE SALES SYSTEM OF THE ROMANIAN COMMERCIAL BANK

Amelia Diaconu (), Svetlana Platagea Gombos () and Ovidiu Buzoianu ()
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Amelia Diaconu: Artifex Bucharest, Romania
Svetlana Platagea Gombos: Bucharest University of Economic Studies, Romania
Ovidiu Buzoianu: Bucharest University of Economic Studies, Romania

Proceedings of Administration and Public Management International Conference, 2019, vol. 15, issue 1, 72-77

Abstract: The financial civilization of the last two decades has put us in front of an increasing avalanche of financial-banking services, services that have experienced international growth and permanent diversification, their market becoming increasingly difficult to know, anticipate and control. In these conditions, the analysis of the specific aspects that delimit the system of sales of financial-banking products and services and of the services in general, represents a very important area for the Romanian Commercial Bank, as an answer to the need to adapt the economic theory to the practical reality. In the current stage, when the globalization of international finance is realized not only geographically, on a planetary scale, but also structurally, the large international financial groups of which the Romanian Commercial Bank is a part, have become true conglomerates that include, besides banks, insurance companies- reinsurance, investment or pension funds, and activities in the capital and leasing market, capable of providing so-called integrated financial services.

Keywords: strategies; sales; BCR; development. (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:rom:compca:v:15:y:2019:i:1:p:72-77

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