SUSTAINABLE POLICY-MAKING IN URBAN AREAS: STRATEGIC MARKETING BEHAVIORS IN ENVIRONMENTALLY PROACTIVE ORGANIZATIONS

Elvira Nica (), Milos Poliak and Katarina Valaskova
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Elvira Nica: Bucharest University of Economic Studies, Romania
Milos Poliak: University of Zilina, Zilina, Slovak Republic
Katarina Valaskova: University of Zilina, Zilina, Slovak Republic

Proceedings of Administration and Public Management International Conference, 2020, vol. 16, issue 1, 12-18

Abstract: We configure a conceptual framework developed on a systematic and comprehensive literature review on sustainable policy-making in urban areas. Building our argument by utilizing data collected from European Commission, we carried out analyses and made estimates concerning strategic marketing behaviors in environmentally proactive organizations. The data for our research were gathered via an online survey questionnaire and were inspected on a sample of 4,500 respondents. Descriptive statistics of collected data from the finalized surveys were determined when significant.

Keywords: sustainability; policy-making; marketing; environment; proactive; organization. (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:rom:compca:v:16:y:2020:i:1:p:12-18

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