THE DIGITAL MANAGEMENT OF HUMAN RESOURCES: APPLICATIONS VS STRATEGIES

Radu Alexandru Chiotan (), Oana IACOB (pã‚rganu) (), Sorin Burlacu (), Carol Cristina Gombos () and Raluca Florentina CREÈšU ()
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Radu Alexandru Chiotan: University of Medicine and Pharmacy "Carol Davila" Bucharest
Oana IACOB (pã‚rganu): Polytechnic University of Bucharest, Romania
Sorin Burlacu: Bucharest University of Economic Studies, Romania
Carol Cristina Gombos: Bucharest University of Economic Studies, Romania
Raluca Florentina CREÈšU: Bucharest University of Economic Studies, Romania

Proceedings of Administration and Public Management International Conference, 2022, vol. 18, issue 1, 212-218

Abstract: The digital management of human resources has been a rapidly evolving area of research due to the ongoing technological advancements and globalization of the workforce. This study aims to critically analyze the use of digital applications versus strategic approaches in the management of human resources in contemporary organizations. We adopt a mixed-method research design, integrating both quantitative and qualitative data collected from HR professionals across various sectors and geographical regions. This research investigates the degree to which digital applications, such as Artificial Intelligence (AI) powered tools, and strategic approaches, such as talent management and employee engagement strategies, contribute to enhanced organizational performance and employee satisfaction. The findings indicate a significant correlation between the integration of digital applications and improved efficiency in HR processes. However, the study also underscores the importance of aligning digital applications with well-defined HR strategies to optimize overall organizational effectiveness. This research contributes to the existing literature by providing a comprehensive analysis of the interplay between digital applications and strategic approaches in HR management, thereby offering practical insights for organizations aiming to enhance their HR functions in the digital age.

Keywords: Human Resources; Digitalization; strategy; application. (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:rom:compca:v:18:y:2022:i:1:p:212-218

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