BUILDING THE NEW DIMENSION OF STRATEGIC CORPORATE SOCIAL RESPONSIBILITY: ENVIRONMENTAL LEADERSHIP

Marian Nastase (), Oana Ţăpurică (), Florin Tache () and Florin Anghel ()
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Marian Nastase: Academy of Economic Studies
Florin Tache: Academy of Economic Studies
Florin Anghel: Academy of Economic Studies

Proceedings of Administration and Public Management International Conference, 2010, vol. 6, issue 1, 151-158

Abstract: The paper aims to emphasize the role of environmental leadership as main option for combining the Corporate Social Responsibility (CSR) policy with the business goals and targets in order to satisfy both shareholders’ interests and social interests, in terms of profit, productivity and social awareness. Under these circumstances, the paper describes the way environmental leadership is being built and introduced in the organizational culture of a company, regardless of its size, becoming a very efficient and effective philosophy of managing people and achieving performance targets. Nowadays.

Keywords: environmental leadership; corporate social responsibility; strategy; business performance (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:rom:compca:v:6:y:2010:i:1:p:151-158

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