The Balanced Scorecard: translating strategy into results

A. Simona Popa ()
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A. Simona Popa: CEC Bank SA, Bucharest, Romania

Economia. Seria Management, 2009, vol. 12, issue 2 Special, 214-217

Abstract: In the paper it is shown that the Balanced Business Scorecard (BSC) allows a balance between financial and non financial objectives and performs a quantification of the dimensions of strategy in four areas - financial, customers, processes and potential. Moreover, the BSC provides feedback on internal processes and external outcomes in order to improve further the performance and results in terms of strategy. When the Balanced Scorecard is implemented effectively, can transform strategic planning from an academic exercise in the central nervous of the entire company.

Keywords: strategy; financial objectives; non financial objectives; Balanced Business Scorecard; performance measurement (search for similar items in EconPapers)
JEL-codes: O21 (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:rom:econmn:v:12:y:2009:i:2special:p:214-217

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