Need and potential risks of strategic alliances for competing successfully

Cătălina Radu

Economia. Seria Management, 2010, vol. 13, issue 1, 165-169

Abstract: In today’s global economy, many companies’ managers consider strategic alliances as a key strategic alternative. Even if it is true that strategic alliances can be a really powerful competitive tool, managers should pay attention to all potential risks before involving in a partnership. This paper aims to address a series of issues that may arise when forming a strategic alliance.

Keywords: strategic management; strategic alliances; cross culture (search for similar items in EconPapers)
JEL-codes: F21 F23 L14 L21 L24 L25 M16 (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:rom:econmn:v:13:y:2010:i:1:p:165-169

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