Strategic Management Analysis: Case of Erzeni LTD

Alba Kruja and Sidita Reshketa ()
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Sidita Reshketa: Epoka University, Albania

Economia. Seria Management, 2014, vol. 17, issue 1, 126-139

Abstract: In the last two decades Albania had shifted from a closed, communist economy to an open market where private sector has increased its influence, especially in production and trade sector. Today it can be studied and found the leaders of each sector by analyzing the position that these private companies have in the market.Erzeni LTD is a company operating in the market for more than 17 years. The company‘s first operations were production and trade of home, office and school furniture, operations which later on were expanded in new product such as inside and armored doors. Erzeni LTD, known also as the leader in wood/MDF based products, arranges its sale in three different directions: 1. sales in Albanian free market, 2. Sales through fixed long-term contracts, 3. export sales. In this paper it will be analyzed the past, present and future of Erzeni LTD, by developing an implementable strategy that would improve the future position of the company not only as an operator in the Albanian market but also abroad. In order to develop the company`s strategies, the SWOT-TOWS analysis will be conducted in which it will be identified the strengths, weaknesses, opportunities and threats that the company is facing.

Keywords: Strategic Management; Furniture Market; Exports; SWOT Analysis; Growth. (search for similar items in EconPapers)
JEL-codes: M10 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:rom:econmn:v:17:y:2014:i:1:p:126-139

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