Customer Oriented System of Values Research

Teodora Roman (), Adriana Manolicã () and Laura Gondor ()
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Teodora Roman: Al.I.Cuza University of Iasi, Romania
Adriana Manolicã: Al.I.Cuza University of Iasi, Romania
Laura Gondor: Al.I.Cuza University of Iasi, Romania

Economia. Seria Management, 2014, vol. 17, issue 2, 318-324

Abstract: There is a wind of change in the past few years in the business environment regarding the customer value perspectives. This paper delivers a framework that entails the value creation development. Academics and business practitioners are interested in defining the concept of value and, more clearly, customer value. The objective met by the system of values in a company is to create principles that deliver the image of company internally and externally. It is about what the employees should know and what the customer should feel or see related to that company. It is very important from the point of view of competition in the market. The purpose of this study is to analyze and characterize through an econometric model the importance of customer oriented system of value in the companies from Iasi through a defined database. Identification of subgroups within the database could help elucidate trends and facilitate future model value building. The main objective is to reveal if the companies from Iasi have a stated or applied system of value and which is the place of customer-oriented value occupies in any system of value from the companies from Iasi. The foundations of the projects ensure that the design is conducted effectively and efficiently. Findings can be used as recommendations for the firms in Iasi because this paper considers and quantifies how the system of value of an organization is addressed and its importance in the context of the companies of Iasi County.

Keywords: customer-oriented value; organisational culture; system of values. (search for similar items in EconPapers)
JEL-codes: M12 M14 M19 M39 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:rom:econmn:v:17:y:2014:i:2:p:318-324

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