STRATEGIC ORIENTATION AND EFFECTS ON ORGANIZATIONAL PERFORMANCE- ANALYTICAL STUDY IN REAL ESTATE BANKS IN AL–DEWANIYA PROVINCE

Basim Abbas KRAIDY Jassmy and Zaki Muhammad ABBAS Bhaya

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2016, vol. 10, issue 1, 200-212

Abstract: The purpose of this study is to examine the strategic orientation of real estate banks in al-Dewaniya province in Iraq. The paper presents primary data collected by questionnaire. The collected data consists of: 80 forms were distributed; 70 questionnaires were returned out of which 53 were usable (valid and complete). The set was subjected to correlation and regression analysis. It was discovered that strategic orientation is positively related with the bank performance. It was revealed that competitive advantage represented mediating variable and it also influences performance .In order to be successful, the real estate banks considered the best combination between competitor orientation and customer orientation to reach the highest performance level among competitors.

Keywords: strategic orientation; competitor orientation; customer orientation; competitive advantage; organizational performance. (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:10:y:2016:i:1:p:200-212

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