THE ANALYSIS OF ECONOMIC PERFORMANCE OF COMMERCIAL SOCIETIES FROM SOUTH-EASTERN EUROPE USING SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT

Emmanuel Innocents Edoun and Charles Mbohwa

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2016, vol. 10, issue 1, 258-265

Abstract: Quantitative analysis uses mathematical and statistical tools to quantify information for effective managerial decision-making. Past experiences have shown that, lack of planning and appropriate managerial skills are some of the reasons why companies struggle to remain competitive in the market. This study is based on the premise that, quantitative analysis strongly assists senior-managers in making decisions that contribute to the growth of the company. Numerous studies have used quantitative analysis to predict productivity, maximize profit culminating to managerial decision-making. Profit maximizing companies have relied on the effectiveness of quantitative analysis methods to plan for future activities. These companies are able to collect monthly data on their production costs. They are also in a position of keeping track of their production and make comparative analysis that will guide them in making the necessary changes depending on the problems identified. Using the Cobb Douglas production function, this study was able to review this theory and analyze data from various plants generated by the regression equation. Which is why, this paper has strongly argued that, the implication of quantitative approach is useful in managerial decision-making.

Keywords: Decision-making; growth; quantitative analysis; profit-maximizing; Cobb Douglas production function (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:10:y:2016:i:1:p:258-265

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