ANALYSIS ON THE SATISFACTION DEGREE OF HOTEL SERVICES CONSUMERS IN ROMANIA

Cristian Busu and Mihail Busu ()

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2016, vol. 10, issue 1, 28-37

Abstract: The present paper analyzes a number of issues related to the quality of services and hotel services consumers’ perception in Romania. It is based on a questionnaire given to hotel services beneficiaries during 2015. The questionnaire was sent by snowball sampling, and its results were analyzed by means of the statistical software SPSS 21. The results led to the construction of a multiple linear regression model and the data were analyzed through the stepwise method. The research results have an empirical perspective in order to support enterprises in the sector to improve their services and reach their customers’ expectations. In this way, businesses will become more competitive and final consumers will be attracted by the quality of provided services.

Keywords: customer satisfaction; market shares; regression analysis; service quality. (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:10:y:2016:i:1:p:28-37

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