HUMAN RESOURCES MOTIVATION AND IDENTITY OF MEDIUM SIZED COMPANIES

Mariana Balica

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2016, vol. 10, issue 1, 435-445

Abstract: The process of creating the identity of corporations is influenced by their internal factors, meaning the resources they have, on one hand, and the external factors on the other hand. The human resource is one of the most important resources of an organization. Productivity and performance at work are among others, the result of a moral condition, a motivation and the satisfaction of the employees’ needs. It is important and necessary for every employee to understand his place and role within the organization, together with the contribution made towards the development of the organization, which is work satisfaction. But it is equally important to have his work results acknowledged by financial satisfaction. Satisfying the two means work performance, loyalty, persistence, interest towards work, increased productivity, and, naturally, a good reputation of the organization. A low motivation will represent an issue for the organization, as it leads to increased absenteeism, employees leaving the organization in order to search for other work places, low productivity etc. While multinational companies have a continuous concern for finding new motivational methods, in the case of the small and medium-sized organizations from Romania, this search is performed empirically and only when the owners’ interests are in their own favor. The problem that the Romanian companies are dealing with at the moment is the lack of personnel. In these conditions the management has to find methods and technics to keep the personnel. The present paper aims on one hand the motivations of the employees to remain with the company and on the other hand to identify the methods, techniques and types of motivation that should be applied in the activity of some public food service companies. These new motivation solutions will support companies in creating their own identity and reputation on a market where the client satisfaction is increasingly difficult to achieve.

Keywords: identity; motivation; human resource; services; reputation. (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:10:y:2016:i:1:p:435-445

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