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MULTICULTURAL CORPORATE COMMUNICATION AT THE EUROPEAN CENTRAL BANK

Cristina Sbirneciu, Irina Antoaneta Tanasescu and Irina Susanu ()

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2017, vol. 11, issue 1, 146-152

Abstract: Due to the dynamics of the economy and a continuously expanding globalization in all market sectors, the corporate tasks are increasingly carried out by employees coming from a variety of cultures and languages. To be able to approach the new reality, the employees have to broaden their skills and expand their knowledge in multiple domains. In addition to their expertise, they have to get familiar also with successful corporate strategies (e.g. how to cope with internal communication strategy or how to build partnerships in a multicultural environment), as communication has become an increasingly important aspect of any business. This paper surveys this ever-growing literature on central bank communication and acknowledges the successful implementation of the European Central Bank’s communication strategy, as well as its challenges, following targeted face to face interviews with 10 employees that are coming from different backgrounds, nationalities, are of different ages, gender, and are having different roles in different divisions.

Keywords: communication; corporate; employees; multicultural (search for similar items in EconPapers)
Date: 2017
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