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ORGANIZATIONAL PERFORMANCE AND COMPETITIVENESS OF SPA AND WELLNESS CENTERS

Reine A. Tfaily

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2017, vol. 11, issue 1, 164-174

Abstract: Spa and wellness centers have become a culturally relevant force, influencing not only how consumers manage their health, stress and stress, but also how consumers are socializing, traveling or working. As interest in physical well being has increased, this type of therapy has become popular among clients and has been recommended by many medical specialists. As the treatment and leisure centers became attractive to a growing number of customers, facilities of this kind were considered a necessity. As a result of the development of this field, as well as of various uses, namely treatment of affections, beauty, spiritual balancing, entertainment etc., medical centers, wellness centers and spas have become an integral part of the health care industry. Starting from the importance of the domanin, the present article analyzes, from a theoretical perspective, the organizational performance and competitiveness of spa and wellness centers. Furthermore, the paper presents the evolution of the competitiveness of the global spa and wellness industry between 2007 and 2015, and also the economic impact of the wellness tourism industry.

Keywords: organizational performance; competitiveness; treatment centers; leisure centers; services (search for similar items in EconPapers)
Date: 2017
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