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DEVELOPING MANAGERIAL SKILLS BY USING THE BUSINESS SIMULATOR IN THE ACADEMIC ENVIRONMENT

Irina Dogaru, Paul Marinescu and Sorin-George Toma

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2017, vol. 11, issue 1, 287-296

Abstract: In times of turbulence organizations from all domains are subject to different factors they cannot manage nor influence. Thus, the decision-making process has become more complicated than in the past. This is why the development of managerial skills by using the business simulator represents a priority both for companies and universities. The simulator defines business contexts like real ones by creating companies who act in a virtual competitive market. These companies are represented by managerial teams that adopt strategic decisions in order to achieve business success. The paper aims to present the role of the business simulator in creating a strong connection between the academic and the business environment and to emphasize the benefits it brings to both parties. The methodology is based on the use of a case study. The results of the paper show the importance of the business simulator to develop specific managerial skills in the academic environment.

Keywords: business simulator; managerial skills; academic environment; companies (search for similar items in EconPapers)
Date: 2017
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