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THE COORDINATION BETWEEN INTERNAL ENVIRONMENT AND STRATEGIC ORIENTATION TO ENHANCE COMMITMENT BEHAVIOR: EMPIRICAL STUDY IN IRAQI PRIVATE BANKS

Basim Abbas KRAIDY Jassmy, Cristian Silviu Banacu, Zaki Muhammad ABBAS Bhaya and Latif Atiya

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2017, vol. 11, issue 1, 359-377

Abstract: This study investigate the relationships among charisma leadership, organizational culture, customer orientation, competitor orientation, interfunctional coordination, and commitment behavior in the Iraqi private banks. To sustain the research, a survey questionnaire has been made to put in evidence the investigation based on data collected from 85 mangers that are working in these banks. .To test these relationships, the authors examined all the variables by using the software (SPSS V 24) in order to reveal the effect among variables. The results shows that a charisma leadership and organizational culture have a strong effect on strategic orientation of the banks. On the other hand, the organizational culture has no effect on behavior commitment. The results revealed also that there was a certain effect between strategic orientation and behavior commitment. The results shows also that there was no effect between inter-functional and behavior commitment.

Keywords: charisma leadership; organizational culture; customer orientation; competitor orientation; inter-functional coordination; commitment behavior (search for similar items in EconPapers)
Date: 2017
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