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THE ROLE AND IMPORTANCE OF PUBLIC RELATIONS IN THE UNIVERSITY ENVIRONMENT

Tiberius Iustinian Stanciu, Nicoleta Cristache, Carolina Tcaci, Irina Tanasescu and Cosmin Matis

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2017, vol. 11, issue 1, 428-437

Abstract: The unprecedented dynamics of information processes, the interdependence and openness to the outside of higher education institutions, and the importance of international structures and partnerships exert strong, complex and multi-dimensional pressures. It can be said that both the number and the strength of these forces exert pressure on the Romanian higher education institutions, so each of them must offer enough options to prove the transparency and respect for the public, as well as the overall incorporation of these principles as basic principles which must outline and define their actions. Thus, the process of public relations must be correlated with the areas of interest of the local community, of the business environment and of the social and architectural environment: communication must be correlated with all the relevant categories of public.

Keywords: public relations; universities (search for similar items in EconPapers)
Date: 2017
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