DESTINATION MANAGEMENT ORGANIZATION’S (DMO’S) ROLES, STRUCTURES AND PERFORMANCE – COMPARATIVE ANALYSIS
Adina Letitia Negrusa,
Monica Coros () and
Cosmin Mihai Moca
Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2017, vol. 11, issue 1, 72-81
Destination success is a combination of tangible (product, location, and accessibility) and less tangible attributes (service and community experience). All of these factors determine the visitor’s experience. While some of them are beyond the control of DMOs, for a large part, such organizations can assure their managerial process. Therefore, the managers of DMOs can have a strong influence upon destination success. The aim of this paper is to investigate how a DMO’s activity can contribute to a destination’s competitiveness and success. In an attempt to provide a holistic view of the DMO concept, the paper examines and reviews DMOs’ roles and specific activities, as well as also the relationship between a DMO’s success and a destination’s success. By the means of the DMO’s performance evaluation, one can identify areas for improvement in economy, efficiency, capacity and effectiveness of achieving strategic and operational results, which can increase a destination’s competitiveness.
Keywords: Destination Management Organization (DMO); performance; sustainability; tourism destination; comparative analysis. (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:11:y:2017:i:1:p:72-81
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