ORGANIZATIONAL STORYTELLING IN ROMANIA

Alina Dinu, Raluca Marei and Catalina-Georgeana Picu

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2018, vol. 12, issue 1, 146-155

Abstract: The aim of our research was to identify, how, when and why are the stories used in Romanian organizations. Based on the literature review analyzed, we have designed a questionnaire. Our finding showed that communication trough storytelling is mostly used in marketing, journalism and educational fields and that the communication through stories is a tool insufficiently or very little used to boost performances in Romanian organizations.

Keywords: education; jurnalism; marketing; organizations; storytelling. (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:12:y:2018:i:1:p:146-155

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