ASSESSING THE ROMANIAN TOURISM IMAGE THROUGH THE EYES OF MILLENNIALS TO IMPROVE TOURISM MANAGEMENT

Andreea Marin-Pantelescu, Sorinel Capusneanu and Dan Ioan Topor

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2018, vol. 12, issue 1, 259-266

Abstract: This paper presents a research of the image of Romanian tourism using the Millennials generation as a sample to improve tourism management as vision and performance. The secondary objectives are to clarify the concept of millennials (trends and characteristics), to assess the image of tourism in Romania by the millennials generation and to highlight the effects this image produces in the strategic approach of tourism management. Travelling for the millennials generation starts on Facebook and takes place at the holiday destination, because 89% of them use Social Media as an inspiration for travelling. The results will contribute to improving the performance of tourism management through a better understanding of the preferences, desires and needs of the most attractive generation as a target market for tourism companies.

Keywords: management; Millennials; travel; tourism; Social Media (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:12:y:2018:i:1:p:259-266

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