THE IMPACT OF INNOVATION ON TOURISM BY CONSIDERING HUMAN RESOURCES AS A GROWTH VECTOR

Nicoleta Georgeta Bugnar, Liana-Eugenia Mester, Monica-Ariana Sim and Andreea-Florina Fora

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2018, vol. 12, issue 1, 267-274

Abstract: Throughout history, tourism has been analysed according to natural resources, infrastructure, inherent qualities of the tourist destination, recreational and transport means, applied managerial procedures, which has led to the search for forms of innovation strictly related to these elements. In terms of development strategies in tourism, the last years have been marked by concerns about the creation of some novelty elements or innovation, which may turn into development vectors. Most studies have analysed the different categories of innovations from the perspective of tourism destinations and products, managerial processes, marketing tools and less in terms of the human resource - innovative process relationship. Too few studies have tried to find a connection between the human resource in tourism (other than top management) and the innovation degree of the tourism product. Our study will test the link between the structure of the employees in tourism, based on their level of training - the income obtained and the degree of innovation in this field to prove the need to overcome a purely quantitative approach to the quality of innovation just by assessing the value of universities, the number of patents and inventions, the number of scientific papers etc. The results obtained support the fact that solving skill deficits of employees can eliminate the main barrier to innovation in tourism, but this implies qualitative and quantitative analyses related to the level of training and the education system the employees come from.

Keywords: tourism; competition; innovation; employees; level of education (search for similar items in EconPapers)
Date: 2018
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