TRENDS IN THE EVOLUTION OF MARKETING MANAGEMENT AND ITS IMPLICATION ON THE BUSINESS ENVIRONMENT

Doina I. Popescu, Eduard Gabriel Ceptureanu and Sebastian Ion Ceptureanu

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2018, vol. 12, issue 1, 416-422

Abstract: In this article, we present the necessity of restructuring and re-evaluating the manner in which companies conduct their entire activity as a consequence of major mutations happening in the business world. We present the changes occurring at the level of marketing optics, as well as changes at strategic, operational and functional levels.

Keywords: civilisation marketing; internal marketing; marketing management; relational marketing; sales strategies; scent marketing. (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:12:y:2018:i:1:p:416-422

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