THE ROLE OF BORN GLOBAL IN THE CZECH ECONOMY

Eliska Rekova

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2018, vol. 12, issue 1, 535-541

Abstract: The aim of this paper is to set the terminology of born global in the Czech concept, to emphasize the importance of export for the Czech Small Medium Enterprises (SME), establish the role of born global in the Czech Economy and create the concept how to monitor the born global companies’ development in the Czech Republic.The analysis of primary and secondary data is primarily used in this scientific paper. Secondary data are aimed on structured data collection including the literature overview of ‘born global’, export and export strategies of the Czech Republic. Primary data include the in-depth analysis of Export Strategies of the Czech Republic 2012-2020, structured interview with employees of the Ministry and study of monitoring indicators. The analysis of Export Strategies of the Czech Republic 2012-2020 reveals significant limits for monitoring of born global companies and fulfilling the aims and indicators following the report. The in-depth analysis revealed that there is no methods or relevant documents in the Czech Republic that would help to define ‘born global’ companies in the Czech Republic and to verify initial values for results comparison and how the indicator will be measured with the aim to achieve ‘double born global by 2020’.The future article will focus on the creation of methods based on this concept and practical implementation of this methods on the Czech market for born global, will establish cooperation with the Ministry and will focus on examining the individual monitoring indicators of the companies born global when entering the foreign market.

Keywords: Born Global; Database; Export Strategy of the Czech Republic; Indicators. (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:12:y:2018:i:1:p:535-541

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