A PHOTOGRAPH OF THE URBAN MARKETING STRATEGY STRUCTURE OF THE BUCHAREST MUNICIPALITY

Ovidiu-Iulian Bunea

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2018, vol. 12, issue 1, 565-573

Abstract: This paper focused on presenting the capital of Romania, Bucharest, and the current situation from the perspective of tourism promotion through the steps taken in the direction of a marketing strategy. There were presented the measures taken by local authorities in the promotion activity as well as the city promotion campaigns initiated by the private sector. The road to a strong brand is long and often tedious, and although the concept of urban marketing is somewhat new to Romania, we can see a number of steps to implement it. The effects of these steps were presented through tables and graphs built from the perspective of the number of tourists who actually visited the city.

Keywords: Promotion; Strategic Vision; Urban Marketing. (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:12:y:2018:i:1:p:565-573

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