DIGITAL TECHNOLOGY TREND IN ROMANIA AND ITS IMPACT ON THE YOUNG SEGMENT

Cristina Burlacioiu, Irina Moise, Cristina Boboc and Elena Oana Croitoru

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2018, vol. 12, issue 1, 824-835

Abstract: Development of new technologies, the way they evolve and how society reacts to it are at very high interest level these days. Eurostat synthesizes through Digital Economy and Society Index (DESI) five dimensions like connectivity - broadband market developments in the EU, human capital - digital inclusion and skills, use of internet services, integration of digital technology and digital public services. The purpose of this article is to determine the pattern of digital technology in Romania compared to European Union countries, considering several measures of DESI index for 2017-2018. Twenty eight European countries are analyzed and four main components have been created: digital advcanced features, mass market digital, ultramodern acces to broadband and care for price or communication. Moreover, clustering techniques revealed two main patterns considering advanced digital features (highest number of mobile broadband services, highest penetration of digital public services, high usage of Internet content and high penetration of advanced digital skills) and the ones that do not score significant on this component. The young segment, as a genuine early adopter of new technologies, is the one who is the most affected and their behoviour could easily reshaped. That is why a special interest should be on the impact that digital technologies have on the youngsters in Romania in order to compensate the country’s digital skills deficit.

Keywords: digital technology; principal component analysis; Romania; youngsters (search for similar items in EconPapers)
Date: 2018
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