THE CITY BRAND AND THE IMPACT ON TOURISM DEVELOPMENT

Irina Susanu, Nicoleta Cristache and Tiberius Stanciu

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2018, vol. 12, issue 1, 842-847

Abstract: The attractiveness of a city is determined by people's desire to live, work, visit and invest in it, closely related to the identity and the perceived value of the city's brand. This paper presents an analysis based on a questionnaire made in the city of Galati. The aim of this research is to highlight the people's awareness in choosing this city as a tourist destination. Studying the opinions of the interviewees will highlight whether the city brand influences or not in the process of choosing the tourist product.

Keywords: brand; branding; city brand; country brand (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://conference.management.ase.ro/archives/2018/pdf/5_7.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:12:y:2018:i:1:p:842-847

Access Statistics for this article

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE is currently edited by Ciocoiu Nadia Carmen

More articles in Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE from Faculty of Management, Academy of Economic Studies, Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Ciocoiu Nadia Carmen ().