THE IMAGE OF ROMANIA IN THE WORLD, OUTLINED BY SUCCESSFUL ROMANIAN BRANDS

Gabriela Zai

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2018, vol. 12, issue 1, 848-851

Abstract: There are many ways of promoting the image of a country outside its borders. One of them is through the promotion of successful brands from that country. As they are sold outside the country, they can lead its name to actual fame. In Romania there are many brands that have succeeded in entering external markets and, as such, have started helping promote the image of the country abroad. KEYWORDS : country image, country of origin, promotion, Romanian brands, Romania

Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://conference.management.ase.ro/archives/2018/pdf/5_8.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:12:y:2018:i:1:p:848-851

Access Statistics for this article

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE is currently edited by Ciocoiu Nadia Carmen

More articles in Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE from Faculty of Management, Academy of Economic Studies, Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Ciocoiu Nadia Carmen ().