IS RELIGION BAD FOR THE BANK ACCOUNT? AN ANALYSIS FROM THE NETHERLANDS

Alexandru Bosinceanu

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2019, vol. 13, issue 1, 1014-1021

Abstract: The influence of religion on consumer behaviour is one of the most under researched topics in the marketing literature. The aim of this paper is to add to the body of knowledge regarding religion’s influence on consumer behaviour by analyzing the relationship between net income and certain aspects of religion using data from a representative longitudinal panel from the Netherlands. Analysis showed that religious affiliation and certain aspects of religiosity are negatively correlated with net income, religious people earning in some cases significantly less than non religious individuals, with various levels of differences based on religious affiliation and religiosity. So it appears that in certain cultural and geographical settings religion might be bad for the bank account and less religion might mean more money, which can have an impact on consumption since more money is available for spending.

Keywords: religion; consumer behaviour; marketing; income. (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:13:y:2019:i:1:p:1014-1021

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