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Kassem Hammoud and Jaber Abdallah

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2019, vol. 13, issue 1, 951-960

Abstract: In the context of globalization, markets are becoming more competitive and more complex, determining competition to intensify on the verge of becoming hyper-competitive. Hyper-competition can be viewed as the competition that has escalated to the point where the advantages are created quickly, but the competitive advantage is temporary. This is a hostile business environment, where the value is eroded by uncontrolled competitive growth, which reaches the level of hyper-competition. The main findings and conclusion of the paper are generated by a thorough literature review and by an in depth analysis of the research undertaken in the field. Companies and industries do not naturally choose hyper-competition, but they are driven to hyper-competition by factors such as intensive innovation on the value chain, global consumers, new market savings, international cooperation, political openness, low entry barriers or capital mobility. The main obstacle to SMEs in their concern for innovation is represented by the high costs involved in this process. This situation could be overcome by increasing the cooperation and participation of these enterprises in innovation networks.

Keywords: competitive advantage; hiper-competition; innovation; SMEs; strategy. (search for similar items in EconPapers)
Date: 2019
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