DIGITAL TRANSFORMATION AS EVOLUTION OF THE ORGANIZATIONAL COMMUNICATION MANAGEMENT IN THE TELECOMMUNICATIONS INDUSTRY

Lorian-Ovidiu Vintila, Dan Popescu and Alina-Nicoleta Birsan

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2020, vol. 14, issue 1, 192-199

Abstract: We are facing increasing concerns of organizational management teams on expanding their information technology resources that have a major impact on innovating legacy communication services. This way data management flows’ optimization is being aimed at; conclusive results being expected to be seen through a communication-based fine-tuning of management's five functions. The purpose of our research is to identify solutions to fine-tune organizational communication in the current landscape of Telecom Industry practices. Thus, taking into consideration, as experience has managed to show us, that the communication process has become subordinated to Artificial Intelligence, one can see that it continues to validate the approach adopted towards its fine-tuning within large and very large organizations. Since the beginning of 2020, multinationals have been increasingly talking about fine-tuning organizational communication, though scientific input as to how this could be re-addressed are trial based only, while methods and technical means are put to test on a daily basis The majority of successful managers, with rich organizational experience, would like to see a rapid and successful transformation, free of unforeseen consequences for the smooth unfolding of their production. Since the onset of SARS.COV-2 pandemic to date, no mind-blowing solutions, able to accommodate artificial intelligence, information and communication technology (IT&C) under the umbrella of departmental or organization-wide management have been found. And there is this paradox of what seemed to be rather unlikely before is now the reality: increasingly more organizations are bringing back their employees to workplaces, or at least are offering this alternative. This is the context in which organizational and particularly internal communication play a critical role, in close connection with Human Resources, in planning and distributing back-to-work policies and procedures to employees. So, we make this attempt to propose potential solutions able to render, through fine-tuning organizational communication, Telecom Industry activities more efficient and more effective, without leaving sight of the new dynamic transformations (particularly digital) imposed by the SARS.COV-2 pandemic, in a time of events that, beyond any doubt, have a strong and surprisingly decisive impact on our lives.

Keywords: Digital Transformation; Organizational Communication; Telecom Industry; Artificial Intelligence; Hybrid Services; Strategic Management (search for similar items in EconPapers)
Date: 2020
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