MANAGEMENT AND INNOVATION IN ENTREPRENEURIAL UNIVERSITIES FROM THE CULTURAL SECTOR

Oana Balan-Budoiu and Liviu Ilies

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2020, vol. 14, issue 1, 368-377

Abstract: In very many areas, the global cultural sector is currently experiencing a major economic crisis, caused mainly by the technology lag that has steadily increased in the past years. The possible elimination of certain art fields which cannot keep up with the dynamics of consumption markets will induce a series of adverse effects most acutely perceivable on the socio-educational level. This study defines the model of the executive innovation in functional and conceptual terms, being applicable in the sphere of art universities. We shall configure a series of entrepreneurial prototypes specific to higher education institutions meant to formulate an adequate position in relationship to the tendencies of the future. We believe that, in order to innovate the top-level management in culture, we must identify and implement good managerial practices, based on the expertise of researchers with a high academic level, provide scientific arguments, achieve a realistic strategic plan that can produce a viable transformation leading towards an open, interactive system based on innovation and adapted to the times we live in.

Keywords: benchmarketing; innovation; entrepreneurship; strategic management; university (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:14:y:2020:i:1:p:368-377

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