CREATION AND IMPLEMENTATION OF AN INNOVATION STRATEGY IN A KNOWLEDGE-BASED ORGANIZATION

Aurel Mihail Titu, Alina Bianca Pop, Lucian Tarnu and Constantin Oprean

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2020, vol. 14, issue 1, 393-399

Abstract: In the management of innovation, intellectual property rights play a key role. In this sense, this paper aims to describe a model for the creation and subsequent implementation of a strategy within a company with the field of activity in computer-aided design. The starting point of the study is the detailed analysis of the literature and conducting an exploratory and documentary research. The paper aims to create a working system with the knowledge of the organization, and also presents a series of recommendations in order to successfully implement innovative strategies in the organization. In the analysed company were identified the areas where problems could arise that require increased attention from managers. The research methodology adopted involves the use of the qualitative assessment method, observation methods, the document content analysis method and the questionnaire method. Finally, the own points of view on the approached topic are presented.

Keywords: innovation; innovation management; innovation strategy; knowledge-based organization. (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:14:y:2020:i:1:p:393-399

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