STRATEGIES OF LUXURY BRANDS AFTER CORONAVIRUS

Doina I. Popescu, Eduard Gabriel Ceptureanu and Sebastian Ion Ceptureanu

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2020, vol. 14, issue 1, 515-521

Abstract: This work presents the impact of the economic crisis, caused by the sanitary crisis, on the luxury industry at a global level. Hence, we show the effects of broken supply chains, business globalization, store closure, customers’ income reduction and decline of tourism on the luxury industry. Within this article, the short, medium- and long-term actions that need to be taken by luxury brand managers are presented. In addition, social responsibility actions performed by luxury brands for the public good are described.

Keywords: coronavirus; economic crisis; luxury brands; social responsibility; strategies. (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:14:y:2020:i:1:p:515-521

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