THE CULTURAL AND CREATIVE TOURISM – SUSTAINABLE OPPORTUNITY FOR ECONOMIC DEVELOPMENT

Diana-Cristina Pintea and Alina Badulescu

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2020, vol. 14, issue 1, 88-100

Abstract: The last years were marked by the tourists’ emancipation and their need for more meaningful experiences and so, particular activities based on the combination of cultural and experience tourism, were framed as creative tourism. Creativity shows up as the most suitable “tool to satisfy tourists’ complex demands by adding active participation which in turn, determines fulfilling experiences; by practicing creative tourism is avoided “the serial reproduction of mass cultural tourism, offering more flexible and authentic experiences which can be co-created between host and tourist (Richards, 2011). Our interest regarding the creative tourism is based on its relationship with the creative economy; the creative and cultural industries on one hand, and the creative tourism, on the other hand, work interdependently, enhance each other, and possess the potential to transform socially and economically the place where they flourish. In this regard, the present paper aims to assess the relationship between the creative tourism and several Romanian creative cities, firstly by presenting practices of creative tourism from Romania and also other countries; secondly our analysis comprises the assessment of the local creative economies and also dimensions of the local tourism of the selected creative cities. The observation of the collected data doesn’t link tourism to the highest values in terms of the local creative economies, but these aspects could represent unexplored potentials and need further research.

Keywords: creativity; creative city; creative tourism; cultural tourism; heritage. (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:14:y:2020:i:1:p:88-100

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