BUSINESS AND TRUTH. AN ETHICAL ANALYSIS OF HONESTY IN ADVERTISING

Dragos Bigu and Mihail-Valentin Cernea

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2020, vol. 14, issue 1, 979-983

Abstract: In this paper the moral viability of the reasonable consumer standard as applied to cases of deceptive behaviour in the advertising industry. The paper is structured into two main sections. The first provides a short lit review concerning the kinds of deceptive techniques used in advertisments around the world, while trying to underline the morally dilemmatic issues associated with them. The second discusses the moral implications of the reasonable consumer standard in light of the difficulties ineherent in defining what reasonable actually means in practice.

Keywords: advertising; business ethics; deception; reasonable consumer standard (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:14:y:2020:i:1:p:979-983

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