AWARENESS AND UTILISATION OF THE BENCHMARKING APPROACH BY THE PRODUCTION ENTERPRISES FROM NORTH BULGARIA

Irina Petrova

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2021, vol. 15, issue 1, 220-230

Abstract: The purpose of this paper is to evaluate the degree of awareness and utilisation of the benchmarking approach by the Bulgarian enterprises. To achieve the goal set, the author has conducted her own empirical study. The results from the systematization of the data obtained from the conducted survey and their analysis allow the author to make the following conclusions:the implementation of benchmarking and the experience of the best is to be used as an opportunity to evaluate one’s own level, to obtain a clear and objective perception of the strengths and weaknesses, to determine the objects of improvement correctly and to develop and implement a programme for improving the inefficient activities or processes. The benefits of incorporating benchmarking into corporate practice show that it is strategically necessary for their further development. The literature study shows lack or insufficiency of information for implementing the benchmarking approach as an innovative one in the Bulgarian practice.

Keywords: benchmarking; empirical; innovation; methodology; research; strategy. (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:15:y:2021:i:1:p:220-230

DOI: 10.24818/IMC/2021/02.01

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