INNOVATIVE MODELS FOR APPROACHING MANAGERIAL PRACTICE

Doina I. Popescu, Eduard Gabriel Ceptureanu and Sebastian Ion Ceptureanu

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2021, vol. 15, issue 1, 583-588

Abstract: The paper presents the challenges that companies face in the new socio-economic context, which demand changes at strategic level as well as at operational and functional level. In this context, innovating firms, adopting sustainable business models which maximise customer experience with zero environmental impact, are presented. Also, the innovative solutions used in the new business models enable a larger brand-consumer interaction. In addition, brands are now capable of creating circular business models and of generating multiple revenue streams from the same product, more than in a linear business model.

Keywords: circular economy; connected products; innovative business models; societal marketing; sustainability. (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:15:y:2021:i:1:p:583-588

DOI: 10.24818/IMC/2021/03.13

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