ASPECTS OF ORGANIZATIONAL COMMUNICATION INFLUENCING THE SUCCESS OF CHANGE

Orlando Voica, Cristina Veith and Iyad Isbaita

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2021, vol. 15, issue 1, 849-858

Abstract: This paper aims to analyse some organizational routines that can influence the success of organizational change. Thus, we analyse several communicational elements that influence the implementation of a change, from the perspective of their interdependence. The data were collected through an online questionnaire and statistically evaluated. The quantitative analysis was based on the responses to questionnaire from 258 organizations in both public and private sectors. We hypothesized that a successful change is reliant on some particular factors specific to the communication process. The analysis revealed that a personalized, demanding-focused communication is a determining factor for the success of any change. Materialized through the proper channel, this approach can determine the active and long-lasting involvement of team members in change implementation and goal-achievement processes. Our actual research is limited in scale and scope, but its results are important for practitioners that intend to realize organizational changes, emphasizing the communication elements that they should focus on. Also, our study might be a support for future researches that focus on the impact that communication have on knowledge management processes during the organizational change initiatives.

Keywords: change management; communication; COVID pandemic; Romanian organizations. (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://conferinta.management.ase.ro/archives/2021 ... 20IMC%202021/5_3.pdf

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:15:y:2021:i:1:p:849-858

DOI: 10.24818/IMC/2021/05.03

Access Statistics for this article

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE is currently edited by Ciocoiu Nadia Carmen

More articles in Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE from Faculty of Management, Academy of Economic Studies, Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Ciocoiu Nadia Carmen ().