MANAGING ARTIFICIAL INTELLIGENCE AS A DRIVER FOR FUTURE TOURISM

Andreea Valentina Busila and Nicoleta Cristache

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2021, vol. 15, issue 1, 902-915

Abstract: The present paper aims to emphasize how Artificial Intelligence can be managed in tourism industry in order to create a positive impact. Although everyone tends to believe that Artificial Intelligence is only about robots taking over the world, the purpose of this article is to come up with powerful meanings of the cognitive computing benefits. For instance, Artificial Intelligence encompasses a lot of different types of capabilities which can give us a better information to run the tourism businesses, but also to improve the customer’s experience. To make this study much more significant, we conducted a content analysis based on literature review, within Leximancer computer software, which shows us the most important themes and concepts related to Artificial Intelligence in future tourism.

Keywords: artificial intelligence; chatbots; COVID-19; customer experience; robotics; technologies; tourism (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:15:y:2021:i:1:p:902-915

DOI: 10.24818/IMC/2021/05.08

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