THE IMPACT OF USING SOCIAL MEDIA PLATFORMS IN BUSINESS PROMOTION

Oana Pricopoaia and Irina Susanu

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2021, vol. 15, issue 1, 930-938

Abstract: Social media is not just about socializing or interpersonal communication, it is about the transmission of information in order to influence public opinion and to shape a particular consumption behavior. Social media can be considered media of the future because companies promote Internet activity to attract the attention of the target audience. Social media platforms are an effective, interactive, and fast means of communication for both individuals and the legal persons. For companies present in the online environment, the connection with customers is direct, the campaign promotion can be monitored through special digital tools and the results of the campaign are easy to be quantified. In online promotion it is necessary to know the target audience because the message must be customized according to the requirements, constantly updated because the online customer is always stirred towards novelty and be attractiveness, original and relevant to the promoted object. Content transmitted targets a well-defined audience and influences through objective and valuable information. Social media is a tool for social interaction and a form of two-way communication based on online services. Thus, social media marketing must become a priority for all companies that want a successful business, because they can increase the company's notoriety, customer loyalty, improve relationship with the customers and gaining a favorable image in the market.

Keywords: advertising; digital marketing; Internet; media; social media platforms. (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:15:y:2021:i:1:p:930-938

DOI: 10.24818/IMC/2021/05.10

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