RESILIENCE THROUGH DIGITALIZATION IN ORGANIZATIONS

Julia Anamaria Sisu, Marian Nastase, Andrei Tirnovanu, Jacqueline Mujaya and Satoshi Ito

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2022, vol. 16, issue 1, 322-330

Abstract: In an increasingly challenging post-pandemic era, entrepreneurs from all over the world are forced to remodel their businesses so that they can meet the new needs of customers. The current paper aims to illustrate what is at the basis of the fundamental change in the way clients have formed their new expectations and what is the approach taken by organizations to remain relevant in the new dynamic environment. Digitalization, considered to be the term that encompasses several concepts regarding the transition to the online business environment and the automation of work processes, will be the main pillar of reference in terms of how organizations are forced to transform. The purpose and importance of Digitalization has become a topic of interest for all organizations, regardless of the activity sector in which they operate. The impact of the pandemic on the business environment led to an assiduous need to adapt to the new conditions. Questions were raised regarding the future of humanity in a climate that tends to be based on digital solutions. The impact of advanced technology in the business environment is seen as resilience in a climate with complex threats on different levels. This study considers demonstrating the importance of resilience within organizations as the engine that makes change happen in crisis situations. Research in the field claims that companies can gain resilience by preparing with complete IT systems, to respond quickly and efficiently in situations of crisis, shock or instability. Even more, there are theories that claim that the state of normality, as perceived by organizations, is not one of peace and stability, but of continuous change and adaptation.

Keywords: business resilience; cultural shift; digital technology; digital transformation; postpandemic era. (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:16:y:2022:i:1:p:322-330

DOI: 10.24818/IMC/2022/02.08

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