 CHALLENGES FACING BULGARIAN CONGRESS TOURISMNadezhda Kostadinova and Olga Mancheva-Ali Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2022, vol. 16, issue 1, 579-589 Abstract: Tourism sector has proved its role for the GDP of Bulgaria and its indicators are permanantly traced out. Nowadays however global challenges are not missing that turn to be quite influential for the sector and practically threaten large part of businesses. There’s dire need of radical changes in models of work and management, marketing and collaboration on the tourist market. The current paper reveals some potential directions that can turn congress tourism into a more effective specialized form of tourism in the country. Some challenges are outlined that concern: new principles of working out successful hotel congress product; image repositioning of Bulgaria on the congress tourism map; retargeting of potential tourist flows both in low- and high category hotels; bringing forward privately owned local accommodation places on the congress tourism map; using the potential of affirmed regional sites for the needs of congress tourism; cooperation between tourist entities in the region. Keywords: accommodation places; business hotels; challenges; congress tourism; regions. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:16:y:2022:i:1:p:579-589 Access Statistics for this article Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE is currently edited by Ciocoiu Nadia Carmen More articles in Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE from Faculty of Management, Academy of Economic Studies, Bucharest, Romania Contact information at EDIRC. |
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