THE IMPORTANCE OF IMPLEMENTING THE CONCEPT OF REPUTATION IN SMEs

Daniel Rusu

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2022, vol. 16, issue 1, 921-936

Abstract: The objective of this study is to nominate what are the main reasons underlying the formation of working consensus within small and medium-sized enterprises (SMEs) and also to understand the necessity and importance of the presence of reputation in the business process. In order to fulfill the proposed objectives, qualitative research was used, especially the case study method. The research was carried out on a sample consisting of five SMEs (cases) present in the southern region of Romania. The tools used to collect data are represented by documentary analysis and individual interviews, while the content analysis method was used to study the collected data. According to the obtained results, SMEs claim various and different reasons to substantiate the conclusion of a collaboration agreement. In the process responsible for the selection of partners, the criterion of reputation was very frequently mentioned. Moreover, according to this study, for the selection of a certain business partner, another crucial criterion is trust. The research aims to support SME managers in understanding and characterizing the wider phenomenon of collaboration and presents the main criteria to be followed in choosing the right business partner.

Keywords: business collaboration; business reputation; credibility; SMEs; trust. (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:16:y:2022:i:1:p:921-936

DOI: 10.24818/IMC/2022/05.13

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