COMPETITIVE INTELLIGENCE IN THE PUBLIC ADMINISTRATION IN ROMANIA

Beniamin Viorel Brã‚nzaâª

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2012, vol. 6, issue 1, 355-362

Abstract: This paper proposes a set of features among local public administration in Romania under the impact of Competitive Intelligence integration as a sustainable tool for management. Competitive Intelligence takes the form of a continuous process of collection, synthesis and dissemination of information aiming competitors. The final product of these processes is called Intelligence. To apply these processes in the public administration, there is mandatory stimulating the competitive environment among cities. The Management principles of public administration do not stimulate competition so that a new category of activities becomes a real opportunity. Major transformations occur in strategic decision-making process, aspect due to new data and the format in which this information are structured. In this context, the main benefits arising from usage of Competitive Intelligence aims at attracting new investments and proficiency human resources, effective use of available resources, maintaining social balance within the stipulated parameters. Meanwhile, major risks deriving from these practices are to attract speculative capital, population with a very low standard of living, and excessive resources expenditures on monitoring the competition.

Keywords: Competitive Intelligence; Intelligence; public administration; monitoring the competition. (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:6:y:2012:i:1:p:355-362

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