THE ROLE OF PROJECT MANAGEMENT IN THE FORMATION OF HISTORICAL TOURISM ATTRACTIVENESS FACTORS

Cristian Silviu Banacu

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2012, vol. 6, issue 1, 411-418

Abstract: The paper analyse the possibility of using the project management for reenactment activities as a tool for building attractiveness factors in the counties of Romania according to their historical heritage. A problem that is obvious in Romanian tourism is the low degree of occupation of hotel rooms during the whole year. It is estimated to be around an average of 31.5 % degree of occupation of hotel rooms situating. Romanian tourism is on the last places in Europe and very few attractive from the point of view of profitability. For a good efficiency of putting into practice the solving of the up mentioned problem Project Management will be used for Reenactment Developing Projects in order to create the factors of attractiveness. In the paper we consider the following methods for the valuation of the potential for re-enactment activities and investments in rehabilitation of old historical sites and buildings: The contingent value method, The travel cost method, Hedonic Price Method. In order to relate the creation of attractiveness factors by re-enactment activities and tourism investments we propose an econometric model. This model is useful for the establishing of a relation between BETA variable that quantify the income from re-enactment tourism and the development of the local development due to historical tourism and antique (ancient) souvenir production expressed by four variables. Using statistical model and ANOVA simulation, we link the value of regression parameters.

Keywords: Project Management; reenactment; attractiveness factors; historical tourism; historical property valuation. (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:6:y:2012:i:1:p:411-418

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