SOME HIPOTHESIS REGARDING CONSUMER’S OPINIONS ON ASSUMING SOCIAL RESPONSABILITY

Cristina Buturoaga

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2013, vol. 7, issue 1, 268-277

Abstract: This research represents an analysis of consumer’s opinions on asumming social responsability, in Romania. The paper stresses the need to increase awareness on the importance of the social responsability of organizations. The research was undertaken with the help of questionnaires, delivered in Romania, 1 to 20 September 2013, on a sample of 119 persons that live in the urban environment and are aged over 20 years.The results that were obtained provide a basis for futere researches, for an even larger number of respondents and with an error below 5%. According to available data, organizations should be involved in solving social problems of the community in which it operates, because consumers, as they stated, would be influenced, directly, in the purchase of products and services by the organizations’ ethical practices. Also, the consumer would be willing to pay more for products or services if they come from a socially responsible organization. Most respondents believe that organizations do not have a responsible behavior towards society and the environment and are insufficiently involved in promoting social responsibility. However, their actions relating to social responsibility are little known among the consumers and the majority said they would give up buying products or services supplied by an organization if their effects, manufacture, reputation or actions would influence in a negative way the environment and society. The originality of the research consists in making hypothesis about consumer’s opinions on assuming social responsibility.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:7:y:2013:i:1:p:268-277

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