SOCIAL MEDIA – WHAT IS IT AND WHAT CAN IT DO FOR YOUR BUSINESS?

Ion COCHINÃ and Cezara Doina Arsenie
Authors registered in the RePEc Author Service: Ion Cochina

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2013, vol. 7, issue 1, 354-358

Abstract: The paper attempts to question the importance of social media for present and future business. After a brief history and identification of the main types and modes of expression - both in Romania and abroad - the authors present some benefits of using and integrating social forms of media versus possible losses by ignoring this global phenomenon. Finally, managerial implications are identified for companies involved in the use of certain types of social media.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:7:y:2013:i:1:p:354-358

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