THE ADVANTAGES OF THE CRM – TYPE SYSTEMS FOR RESOURCESPLANNING AND MANAGEMENT IN COMPANIES

Mihai Ilie Balaban and D?nu? Dumitru Dumitra?cu

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2014, vol. 8, issue 1, 117-127

Abstract: Nowadays information is one of the most valuable resources of a company, so that within companies the entire set of business processes develops with it and around it. One has to select and use only the relevant information from all this abundance of information. A few decades ago, the internet companies were hardly finding the necessary information for functioning and developing; but things have changed radically: the information is abundant and is presented through all possible channels; XXIst century means that one has to choose and filter the information in order to prosper and remain competitive in the market in which he or she activates. Performance of an enterprise is influenced by its capacity to integrate into its environment, by the effectiveness of its actions in capitalizing on the opportunities, by its ability to cope with adverse situations and faced risks. Information management is a process whereby information previously collected is analyzed and then used by managers to make decisions or to substantiate decisions.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:8:y:2014:i:1:p:117-127

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