DISTINCT ELEMENTS AMONG THE MANAGERIAL ENTREPRENEURSHIP OFBUCOVINA’S GUESTHOUSES. A STUDY IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT

Pavel Stanciu (), Cristian-Valentin Hapenciuc, Ruxandra Bejinaru and Andrei-Alexandru Moro?an

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2014, vol. 8, issue 1, 128-142

Abstract: The present research aims to investigate the qualitative relationship between rural entrepreneurial phenomenon and business tourism in Bucovina in a dual approach, from the point of view of tourist benefits and of the level of sustainability achieved by agro hostels in Northern Romania. The study covered a total of 13 entrepreneurs in rural tourism, guesthouses administrators in Bucovina – one of the most famous and popular national tourist destinations. In terms of interviewing methodology was used an interview sheet containing 190 items that address a range of issues related to socio-cultural values of the region, encouragement of local culture and traditions, the integration of the guesthouse in the landscape, the quality of tourism services and safety of tourists, energy sustainability, environmental management and waste management and interdependence between the guesthouses and tourists’ management in protected areas of Natura 2000 Site, Rar?u-Giumal?u. Most of the hypotheses were partly confirmed, but correlation tests revealed some results that suggest the involvement of external factors, independent of the daily activity of lodging houses. We appreciate that tourism entrepreneurs acknowledge the importance of sustainable tourism phenomenon within the analyzed area, but to achieve this goal, they will have to make extensive changes to ensure sustainable development of the area. In this case the reference to the criteria of standardization promoted by European legislation, summarized under the Ecolabel umbrella is beneficial and imperatively necessary.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:8:y:2014:i:1:p:128-142

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